For the first time, women make up the majority of Internet users kayaqiu and playing games online, according to a new study from online research firm PC Data. The study, “Spotlight on Games: Categories and Hardware,” found that while men make up the majority of all PC and console game players, women take the lead when it comes to the Web.
Of an estimated 30 to 40 million online gamers in the U.S., based on the study women represented 50.4 percent, PC Data Senior Analyst Sean Wargo told the NewsFactor Network.
The sample survey of more than 3,500 home Internet users — including gamers and non-gamers — considered retail sales, Internet audience measurement, software use, hardware configuration and user responses to reach its findings.
Ladies Choice
The study found that women prefer online gambling, card games and trivia quiz games when they log onto the Internet. While the study uses a general description of online gaming — “anyone who played any game online” — wagering on the Internet is most popular, according to Wargo.
“The primary games online, overall, are far and away gambling games,” Wargo said. “Women are primarily playing gambling games, sport games or card games.”
Solitaire, Free Cell and similar bundled games are the most frequently played of all online and offline games. While men prefer “war and sports” themes, women are more likely to play board or card games or trivia, and log on to sites with gambling themes 10 percent more frequently than men.
Online Escape
Female gamblers tend to be “escape gamblers” who gamble at luck games and develop gambling problems later in life, according to the Arizona Council on Compulsive Gambling (ACCG), an affiliate of the National Council on Problem Gambling, which operates a national gambling hotline for men and women.
Men are more likely to be “action gamblers,” playing skill games such as poker or betting on sports and going 10 to 30 years before getting help, according to ACCG executive director Don Hulen. By contrast, Hulen said escape gamblers tend to seek help six months to two years after realizing they have a problem.
While the PC Data study did not separate online gambling from other online gaming activities such as cards or trivia, it did mark an upward trend for women on the Web.
“Women are really now making their presence felt on the Internet,” Wargo said, adding that men constituted a slim majority of online gamers last year.
Men Shoot More
Women were about a third less likely than men to participate in first-person shooter games, real-time/turn-based strategy games and sports games, according to the report.
The gaming study also revealed that graphic quality was rated the primary concern of households purchasing a PC game console. While the list of available game titles was another concern, the ability to play against other players on the Internet was not.
Pokemon, Zelda and Final Fantasy were listed in the study as the top video games for holiday shoppers, while Baldur’s Gate and SimCity were the top PC preferences.
Lasseters Comments on Net Gambling Bill
Earlier this week the Australian Government passed legislation to temporarily ban the issue of licenses to new Internet gambling operations. The ban is in effect until May next year. Several online casino operators who established gambling sites since May this year will be forced to close their operations.
“We are stunned by the double standard established by the Federal Government through the passage of this Bill,” said Peter Bridge, Managing Director of Lasseters Online. Lasseters is Australia’s first regulated online casino. Since its launch in April 1999 it has achieved gaming turnover of more than $210 million and attracted about 85,000 players from across the world.
Bridge believes the ban is a giant step backwards in the effort to establish consistent national regulation of all forms of online gaming in Australia.
“The tragedy is, the casino operators who have done all the right things in establishing responsible, regulated online gaming, are the ones who are most discriminated against through this Bill,” says Bridge. “It is only these operators who set betting limits, require proof of identity and offer self exclusion facilities.”
Bridge sees the moratorium as a threat to Lasseters international competitiveness. “The moratorium will prevent us from upgrading our site as new technology becomes available. It will also prevent us from extending the variety of gaming products offered. This is critical to retaining and attracting players particularly as Internet usage grows in new markets worldwide. It is difficult to run a business as diverse as Lasseters Online with so much government uncertainty. To change our site to reflect its status in May will lose seven months of continual development.”
More operators are expected to move offshore because of the position being taken by the Federal Government in Australia. “There are already examples of casino operators moving to offshore jurisdictions with low standards of regulation as a result of domestic prohibition. For example, Christchurch Casino has recently established kiwicasino.com under a license from Antigua because of New Zealand’s policy on online gaming.”
Despite their displeasure with the Bill, Bridge said Lasseters will comply with the moratorium.
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